What Kind Of Lighting Is Required In Different Parts Of The Supermarket?
1. Grocery Section
One of the most important parts of the supermarket is the grocery section. It is where all the dry food products can be found. The products are either packed in huge plastic bags, bottles, bags, or boxes. They are normally stacked upwards on the parallel shelves that cover a ton of space. The grocery section requires lighting to be appropriately placed to properly illuminate the food items. The ideal ratio for this section would be 2:1 vertical to horizontal.
2. Vegetables, Fruits, And Other Perishable Items
Since perishables are the main reason why people go to a supermarket, it is important to make an extra effort to ensure that the lighting is placed in such a way to grab everyone’s attention. The lighting has to make the items look fresh. The best way to achieve this is by using direction lighting and bright/warm white lights.
3. Wine And Liquor Area
Most supermarkets tend to have a wine and liquor area. Since these items are quite expensive, it is vital to properly light the section. The wine and champagne have to appear expensive so that people will take interest. Proper and efficient lighting will help create a visually stimulating environment.
4. Overall General Lighting
Although there are no standards when it comes to general lighting, overall general lighting plays an integral role in creating the right environment. The supermarket lighting should help customers easily navigate different sections. It should not be very bright but just right. Ambient lighting is more suitable.
Supermarket Lighting Design and Layout Plan
When looking for a supermarket lighting design and layout plan, you need to make sure that the design you choose makes everything look up to the mark and awesome. It is important to combine different types of lighting options to create the best possible effect. The following ideas will help you achieve the desired objectives.
1. Utilize Different Ambient Lighting Options for Corridors, Passages, and Other Parts of the Supermarket
One of the most useful supermarket lighting design tips that you should keep in mind is that the general and common spaces need to be properly lit. Only proper lighting fixtures can be used such as ceiling lights and LED fixtures. They will create the desired lighting effect. Bright ambient lighting is a great option as it provides an ample amount of light across the entire space.
2. Opt for Accent Lighting to Focus on Promotions, Products, or Any Other Focus Item
If you want to highlight a product or draw everyone’s attention towards something, you should consider using accent lighting or attention lighting. It will help highlight and pinpoint products and boost sales. Accent lighting works best with promotional offers and for highlighting certain sections such as to ensure the clearance sale goes according to plan.
3. Make Use of Task Lighting for Certain Parts
Directional and task lighting can also be used for highlighting different sections and to make them appear more visually appealing. It can be achieved by using LED lights and fixtures inside refrigerators and food displays. Once the food items are properly visible and illuminated, customers will be more likely to buy them. The fruit and vegetable section is the ideal place to incorporate task lighting. It would help make the food look fresh and tasty.
4. Variety of Colors
Another great idea that you should seriously consider is incorporating a wide range of colors. When you use a variety of colors, you get to stimulate customers to purchase certain items. Products can be made to look for prominent by using different lighting options and display background colors. There was a survey conducted in Japan, it revealed that color values of commodities were 38.6% for clothing, 29.3% for cosmetics, and 52% for food. It shows us how color is used for sales. Thus, when the color coordination is handled well and paired with good lighting, product sales will increase. Lighting and colors affect us and generate different feelings. Each age views color in a different way. Therefore, the supermarket should understand and use color in such a way to enhance the way product displays look.
Conclusion
Supermarket lighting plays a huge role in the success of a supermarket. If you want to increase sales and ensure that customers have a great experience, you can use this guide as a starting point. It will help you develop the best supermarket lighting plan.
Make sure to keep in mind that there is no limit to which lighting fixtures can be used. You should try to use a variety of lighting fixtures to enhance the customer experience. Popular options include LED High Bay Lights, LED Tri-proof Lights, LED panel lights, and LED Flood lights.